Podcasts are gaining more and more space, due to the simple way of producing and disseminating content of public interest. They look like radio programs, with the difference that they can be heard on the internet any time, anywhere. Some bring debates, others interviews, news, curiosities and conversations. Meet some of the most popular in Portugal:

Fumaça 

Independent communication project, with reports and series. In 2019, it received the awards for best podcast of the year and best podcast of interviews at a thematic festival.

Click here.

Histórias de Portugal 

This podcast brings together all the stories that make Portugal a unique place, with testimonials from local and foreign people talking about the country.

Click here.

Maluco Beleza 

Rui Unas launched Maluco Beleza in 2012, with the goal of creating a space for free and relaxed conversation. At each episode, the actor receives a different guest.

To listen click here.

Perguntar Não Ofende 

Interviews and debates that focus on politics. The program has already received several national and international personalities, such as António Costa, Marcelo Rebelo de Sousa, Dilma Rousseff, Gregório Duvivier and Ricardo Araújo Pereira

Click here.

45 Graus 

Independent podcast with experts and thinkers from areas such as science, society, economics, politics and philosophy.

To listen click here.

“Communication is a product of the human need for expression and relationship”. Boderneve, 2013 

In fact, communication is among the oldest forms of relationship in the world, allowing us to reveal and share the various socio-cultural aspects with signs and meanings that influence (or not) everyday life with the consequence, for the society where (with) we live.

It allows to decode, educate and demystify.

In this logic, it is assumed that mass communication is the expression of social law, delivered to the public as the necessary ingredient for each person to form their opinion. That is why journalism is so important to clarify public opinion in crisis situations, such as war, pandemics, catastrophes, derived and consequent population movements.

For this reason, well-informed public opinion has its origin in a serious and non-catastrophist journalism capable of saying: “I don’t know”, “I will look” not at the coffee table, nor in the hotel hall.

In the process of interaction between the “environment”, humanity and the environment, the media, play the predominant role – discursive facilitator in favour of Human Rights. Hence, every news or information that is emitted through the “media” must be reliable, clear and perceptible. And, it is up to each recipient to have the ability to “filter it”, understanding and interpreting it forming their opinion.

Faced with the challenges of globalization and contextualizing the media and raising public awareness, we can conclude that having access to information is the ability that every citizen must have when receiving messages of any nature, digesting it, deciphering it before (re)producing a new message in order to avoid social “noise” around the unknown subject. Because, any information that is disseminated is aimed at raising the population’s awareness, encouraging participation (direct or indirect) in the social “environment” process – socialization around the subject. Information is important to mobilize public opinion.


Text written by Celso Soares, Communication Sciences, Manager of the Integrated Image and Communication Resources Office for the Third Sector, Lisbon

Go back Media and Public Opinion

Partnerships